XO Atelier began as a dream I could no longer keep to myself.
Long before Xo Atelier was formed, fragrance and beauty were already a deep part of my life. I’ve always been drawn to the memories connected to scent. The comfort. The nostalgia. Even the quiet joy triggered by something as simple as the smell of fresh cake & vanilla frosting. What started as curiosity grew into a fascination with olfactory science. The precision. The research. The raw materials and extracts behind fragrance formulation.
I became captivated by the way scent can shift mood instantly. How it can make you feel bold, confident, and untouchable. For years, my ideas lived quietly in dreams, notebooks, and saved bookmarks on this very laptop. Until one day, they no longer felt meant to stay hidden.
XO Atelier was formed to bring those ideas to life.
I wanted to craft niche, luxurious fragrances using high quality materials without placing them out of reach. Fragrance should feel special, but it should also feel personal. Everyone deserves to wear something that feels unforgettable on their skin. Each bottle is handcrafted with love, shaped by patience, obsession, and a deep respect for the art of perfumery.
The name XO comes from what we all know as hugs and kisses. A symbol of warmth, closeness, and intimacy. It reflects the feeling I get when a scent unlocks a memory I didn’t know I was still holding onto. Moments that shaped me. Some joyful. Some bittersweet. Fragrance has the power to collapse time. To bring you back to a feeling, a person, or a version of yourself you thought you had forgotten. XO Atelier exists to capture that feeling and make it wearable. Whether those memories belong to the past, or are still waiting to be made.
My brand is deeply personal. Every scent tells a story. Every formula carries emotion, memory, and intention. Our fragrances are meant to make a statement while still feeling close. Worn until they become instinctive. Until they become your signature or until you are remembered by them as their XO.
XO Atelier was born from the belief that fragrance is more than something you wear. It is something you leave behind. Each fragrance is created in small batches, designed to sit close to the skin and remain present long after you’ve gone.
Atelier, the French word for studio or workshop, reflects our commitment to craft over mass production. Every formula is developed with care and purpose. Luxury here is not excess. It is intention. It is quality. It is restraint. Our goal is to make beautifully composed fragrance feel accessible, lived in, and real.
We are not driven by trends or spectacle. We focus on presence, confidence, and quiet impact. Fragrance that turns heads without asking for attention. Because the most powerful fragrances do not announce themselves. They linger.
With love,
Elijah A. Agurto
Founder, XO Atelier.
